Press Conference on "Discover Wuxi" 2019 Public Service Advertising Exhibition & "China CITIC Bank Cup" Urban Orienteering Challenge

Time: 14:00, May 9, 2019

Venue: Press Center, 3F, Building 2, Wuxi Civic Center

Spokesman: Su Yiling, Deputy Director of Wuxi Municipal Market Supervision and Administration Bureau

Attendees:

Lou Zidan, Deputy Director of Cyberspace Administration of CPC Wuxi Municipal Committee, Zhu Yijun, President of Wuxi Advertising Association, Feng Kang, Secretary General of Wuxi Taihu Public Service Advertising Development Foundation, Jiang Lan, Assistant to President of Wuxi Branch of China CITIC Bank

Memoir

On May 9, directed by the Publicity Department of CPC Wuxi Municipal Committee, Cyberspace Administration of CPC Wuxi Municipal Committee and Wuxi Municipal Market Supervision and Administration Bureau, sponsored by Wuxi Advertising Association and Wuxi Taihu Public Service Advertising Development Foundation, undertaken by Netease Wuxi, Wuxi National Advertising Industrial Park and Wuxi Mountaineering and Outdoor Sports Association, exclusively named by Wuxi Branch of China CITIC Bank, and supported by Wuxi Xinwu District Human Resources Service Association, Binhu District Party and Mass Service Center, China Telecom Wuxi Branch, Seasons Residences, Cadalin Preschool and Hello Bike, the Press Conference on "Discover Wuxi" 2019 Public Service Advertising Exhibition & "China CITIC Bank Cup" Urban Orienteering Challenge was held at Wuxi Civic Center, aiming at further spreading public service advertisements, promoting public spirit, showing the charm of Wuxi and promoting the construction of spiritual civilization with the popular comprehensive fitness activities as the carrier.

 

Spread excellent public service advertisements in advance to create a public service atmosphere

 

Reportedly, this year, the organizing committee will set up a large display wall of excellent public service advertisements in Taihu Square, the starting point of the event. The content of the public service advertisement on display will be mainly divided into two parts: the excellent public service advertisement work of the Zijin Award in 2018 and the winning public service advertisement work of the "Smile of the Internet of Things" activity, and the public service advertisement work of strengthening market supervision and maintaining market economic order. In order to expand the influence of the public welfare advertisement, during the preheating of "Discover Wuxi" 2019 Public Service Advertising Exhibition & "China CITIC Bank Cup" Urban Orienteering Challenge, excellent public service advertisement works will be widely publicized in the form of outdoor advertisement and network advertisement, the publicity of public service advertisement will be strengthened, the atmosphere of public service advertisement will be created in advance, and the positive energy of public service will be promoted in Wuxi.

 

Add "Dream-chasing Wuxi" route to celebrate the 70th anniversary of the founding of the People's Republic of China,

 

Themed as "Discover Wuxi", the event will set 5 different routes, respectively "Dream-chasing Wuxi", "Brand Wuxi", "IoT Wuxi", "Charming Wuxi" and "Human Wuxi". Unlike previous years, this year's new "Dream-chasing Wuxi" route is a tribute to the 70th anniversary of the founding of the People's Republic of China. The route will be set up in "the place where the first five-star red flag is raised in Wuxi", Wuxi Archives, Wuxi National Industrial and Commercial Museum and other places, so that contestants can feel the development and precipitation of Wuxi since the founding of 70 years.

 

Add race line and parent-child line to cover more people with more challenges

 

To make the competition more challenging, a race line will set up for "Discover Wuxi" 2019 Public Service Advertising Exhibition & "China CITIC Bank Cup" Urban Orienteering Challenge. The organizer will decide the top six teams from the race line according to the final time of the competition, and issue corresponding bonuses and certificates of honor. It is hoped that through this mechanism, we can encourage more friends to participate, challenge and surpass themselves, and better spread and carry forward the spirit of public welfare. In addition, a parent-child line will be specially set in the other four lines, so that the registration age range of contestants in this competition can be expanded to 7-70 years old, covering more people. Parents are encouraged to take their children to participate in the competition, so that children can be exposed to the public welfare, cultivate their correct social consciousness and perseverance. Parents can also promote their close relationship with their children through the competition, so that the love of the family can be spread to all corners of the city.

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