Rendering of Mland. [Photo provided to wuxi.gov.cn]
The Mland series brand signing and unveiling ceremony took place in Wuxi, Jiangsu province, on Oct 11, marking the official launch of Mland, the Taihu Music City.
That day, 23 brands signed contracts to establish a presence in Mland, including the first stores for nine brands in Wuxi, spanning specialty dining and lifestyle sectors.
Mland integrates music, parks, and commerce to create a music park that offers immersion, relaxation, ambiance, openness, and experiential elements. The project will feature diverse musical venues such as a live house, jazz bar, vinyl experience store, and Young Inn's Fire Pub, establishing a true "super music park".
Since the initial batch of brand signings in May, efforts have been intensified to attract more brands. These unique projects, infused with musical elements, represent a decisive step toward making Mland a nationally renowned destination for music and art.
To date, the Mland project has signed contracts with over 40 brands, including 22 flagship stores, covering 18,465 square meters, which accounts for 69.67 percent of the planned recruitment area.
